Rob Ginsberg, CEO of hib. discusses changing bathroom trends, customer desires and the future trajectory of hib.
As we’re into the last quarter of the year, can you talk a little about the year so far for hib.?
This year has been pivotal for hib. Not only did we celebrate our 35th anniversary, but we also unveiled a full rebrand – a moment that honoured our heritage while setting a clear direction for the future. Our refreshed identity is more than just a new look; it reinforces our passion for design-led innovation and strengthens our position as a trusted name in the bathroom industry.
We’ve invested heavily in supporting retailers too, with new tools such as the Retail Handbook and Consumer Lifestyle Brochure, plus enhanced merchandising and marketing resources. Our debut at InstallerSHOW was another highlight, where we launched hib.pro – an online community built specifically for installers. The response was fantastic, with sign-ups at the show proving just how valuable a dedicated support hub is for professionals.
What are you focused on right now?
Right now, it’s about solidifying hib. as the go-to brand for inspiring, design-led bathrooms. That means deepening retailer partnerships with marketing and merchandising support, expanding our product offering with innovative new designs, whilst engaging customers through digital storytelling and social media.
We’re also investing in technology for our trade partners, making our online retailer portal even more seamless, so ordering and stock management is quicker and easier.
How are trends and changing customer desires shaping your business right now?
Customers are increasingly looking for more than just products – they want inspiration, an experience, and above all, trust. Bathrooms have become statement spaces, and design is now as important as function. That’s why we’re seeing demand for products that combine reliability with real design impact.
This thinking is reflected in our Autumn/Winter collection, which is a collection created to help customers express their style.
Digital touchpoints also matter more than ever. Social media, influencer collaborations and interactive campaigns are all shaping the way people make decisions. And alongside that, authenticity is key – customers are choosing brands they believe in, that offer genuine expertise and high-quality solutions. Our rebrand was a direct response to these shifts.
