GROHE celebrates “Pure Freude an Wasser”—the pure joy of water—at this year’s ISH, showcasing the future of water enjoyment. From the revolutionary foam shower GROHE Purefoam to the energy-efficient GROHE Rapido Heat Recovery shower system and commitment to the Professional portfolio, innovative solutions bring this vision to life—transforming every interaction with water into a joyful experience for consumers and professionals alike.
At GROHE, every technological advancement serves a singular purpose: to seamlessly meet users’ needs, elevating their experience and delivering “Pure Freude an Wasser”. By adopting this consumer-centric approach driven by profound insights and experiences, the brand develops industry-leading innovations and proprietary technologies that are designed to provide tangible human benefits that enhance everyday life and every water experience. These core technologies are called GROHE Aqua Intelligence.
Premiering in Europe at ISH 2025, the latest GROHE Aqua Intelligence innovation GROHE Purefoam reflects the brand’s continued foray into the wellness and selfcare market. The new shower technology transforms specially crafted soap into a warm foam cocoon that envelops the body, creating a special selfcare moment that lasts well beyond the shower. Similarly, GROHE Rainshower Aqua Pure, a new exposed shower system, redefines the bathroom as a revitalising home spa with an innovative filter that is invisibly integrated into the thermostat and purifies the hand shower water, enabling to enjoy the beauty of purified water as the last step of a caring shower ritual.
Read more news and exclusive features in our latest issue here.
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