Based on consumer insights showering is increasingly perceived as a moment to pause and personal retreat. A clear majority associating it first with relaxation (64%), followed by wellness (41%) and me-time (40%).
GROHE responds to this shift with shower solutions that focus on comfort, sensory quality and user-centric performance. The brand’s goal is to create a shower experience that may last only minutes, but its impact lingers long after. Whether recharging or relaxing, the feeling stays throughout the day. A key example is the GROHE Rainshower 130 SmartActive hand shower, featuring the ActiveMassage spray, GROHE’s invigorating massage spray.
The survey was conducted in March 2024, with a total of 2,501 people interviewed.
Tested comfort: ActiveMassage spray delivers a feel-good shower experience
GROHE’s ActiveMassage spray was evaluated in a long-term application test conducted by a renowned German testing and analysis institute. Over a four-week period, the massage spray was compared with a soft rain spray setting using the GROHE Rainshower 130 SmartActive hand shower.
The assessment focused on subjective user perception and overall shower experience. The results underline the strong approval of the massage spray:
- 92% agreed that “the massage spray feels pleasant on the skin”
- 87% stated that “using the massage spray gives an invigorating start to the day”
- 79% confirmed that “the massaging effect of the spray makes showering a feel-good
experience”
Wellness-driven showering and spray variety
The study not only shows that showering has become a wellness ritual for many, but also clearly indicates that features play a role in shaping this experience. Precise water control is ranked as the most desired shower feature by more than four out of five respondents. Other desired features are water-saving functions and the ability to easily switch between hand and head shower. This highlights how control and adaptability define modern shower expectations. Clearly differentiated spray patterns further support a conscious choice between relaxation and revitalisation.
Minutes of recharge, hours of impact
The concealed shower system GROHE Grohtherm SmartControl which is complemented by the
GROHE Rainshower 130 SmartActive hand shower offers exactly this sensation. It reinforces the
experience while bringing desired features from the survey together. With a simple push-turn of a button on the SmartControl thermostat, users gain precise control over water volume, easily switch between hand and head showers and select their preferred spray patterns. The head shower offers two sprays — gentle PureRain and powerful ActiveRain — across a generous 310mm diameter for full coverage.
Complementing the surveyed ActiveMassage, the GROHE Rainshower 130 SmartActive hand shower
boasts Jet and Rain sprays, conveniently selected via the SmartTip on the back.
Whether as a stand-alone or part of a complete system, GROHE Rainshower 130 SmartActive exemplifies how targeted spray performance and user-focused design can transform the bathroom into a place of everyday wellbeing.
