GROHE, a leading global supplier of complete bathroom solutions and kitchen fittings for the hospitality industry, will debut its first UK Specification Hub at HIX 2024, marking the company’s fourth consecutive appearance at the event. The hotel design exhibition, held this November at London’s Business Design Centre, will attract over 3,500 guests and 160 curated exhibitors under the theme ‘A Sense of Place’. This year’s theme encourages hotel designers to explore the unique character of their spaces and the communities they serve, reflecting the industry’s rising demand for authenticity, sustainability, and meaningful guest experiences.
GROHE’s new Specification Hub, located on the second floor of the Business Design Centre, offers architects, designers, and specifiers a tactile, immersive space to experience the brand’s portfolio before making key project decisions. Chris Dodds, Leader of UK & Ireland for LIXIL EMENA, noted that the hub represents a strategic move to enhance GROHE’s support for the rapidly growing projects sector in the UK and Ireland. According to Dodds, “We understand the value and importance of providing a space that offers our customers a tactile experience with our products ahead of specification.” This dedicated showroom space reinforces GROHE’s commitment to delivering personalised service and innovation in the hospitality sector.
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