Leading bathroom solutions provider, hib., has unveiled a striking new identity, celebrating 35 years of innovation with a fresh, modern approach designed to inspire customers and support retailers like never before.
Introducing hib. Home of Inspiring Bathrooms, a brand evolution that reflects not only its rich heritage but also its commitment to innovation, creativity, and helping customers transform their spaces into stunning sanctuaries.
For over three decades, hib. has been at the forefront of bathroom innovation, pioneering industry-firsts such as steam-free mirrors and colour temperature changing lighting. Now, in response to evolving consumer preferences, hib. is enhancing its product-led approach with a stronger focus on inspiration and lifestyle, helping customers to Feel Bathroom Fabulous.
Why the rebrand?
Consumer habits are changing, today’s buyers don’t just purchase products; they invest in lifestyle, ambiance, and personal well-being. With bathrooms now seen as personal sanctuaries, hib. is evolving to reflect this, ensuring its designs inspire, excite, and enhance daily life.
“As homes become more than just functional spaces, bathrooms are evolving into places of beauty, relaxation, and wellness. Our new brand identity embraces this shift, focusing on inspiration, emotional connection, and innovative design to help customers truly Feel Bathroom Fabulous,” says Rob Ginsberg, CEO at hib.
Why now?
With hib. celebrating its 35th anniversary, the time is right to embrace this evolution. As competition in the bathroom sector intensifies, brands must do more than offer quality products, they must inspire, engage, and create desire. This rebrand solidifies hib. as a leader in the new movement towards bathrooms as emotional sanctuaries.
The transformation also brings enhanced support for retailers, with new marketing assets, modern merchandising solutions, and digital tools designed to drive footfall and increase engagement. By strengthening brand recognition and emotional appeal, hib. is creating more opportunities for retailers to connect with customers in a meaningful way.
hib. has conducted extensive research with its network of retail partners to understand their needs and develop solutions that will help them succeed. One key area of focus has been marketing support. Listening to retailers and industry thought leaders, hib. has developed a Retail Handbook and Consumer Lifestyle Brochure to provide retailers with the tools they need to engage customers, showcase products effectively, and drive sales.
What’s changing?
Along with a refreshed feel, the company is unveiling a complete brand transformation:
• A sleek, modern look – A sophisticated, contemporary brand identity that resonates with today’s style-conscious homeowners.
• Retailer-first approach – New in-store displays, enhanced POS materials, and an upgraded retailer portal for seamless stock checks and ordering.
• #feelbathroomfabulous campaign – A bold new movement encouraging homeowners to share their bathroom transformations and reimagine their spaces as luxurious sanctuaries.
• Cutting-edge digital tools – Full catalogues are now available on ArtiCAD and Virtual Worlds, helping retailers and designers bring bathroom concepts to life…
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