Ideal Standard has added to its award-winning Atelier Collections with two new beautifully crafted ranges: Calla and Joy Neo.
The collections, inspired by Ideal Standard’s rich heritage, combine classic features with modern technology and innovative design to create bathroom products that represent a true fusion of design across the ages. Created by Ludovica and Roberto Palomba, the products in the Calla and Joy Neo ranges have been developed specifically with flexibility in mind, allowing them to be integrated in a variety of different interior styles.
These two collections embody Ideal Standard’s Singular™ philosophy, to provide inspiring, holistic bathroom solutions from a complete range of product categories, which can be easily tailored to achieve custom designs and styles. By bringing together the company’s sector expertise and design vision, as well as the complete range of Ideal Standard’s products, this new approach streamlines the bathroom design and selection process for customers, architects and specifiers.
Calla
Inspired by the Victorian age and early ceramic production, Calla features clear, simple geometric shapes with strong horizontal and vertical lines, for a timeless end result that embodies a sense of muted luxury. Calla comprises a wide range of ceramic pieces, including elegant basins and pedestals, sophisticated toilets and bidets, and a stunning statement piece – a free-standing bathtub. The basins can also be combined with the more contemporary leg set, giving the product a completely different identity and enabling customers to integrate it in modern bathroom designs.
Joy Neo
Joy Neo represents an evolution of classicism, combining features from the more contemporary and cylindrical Joy collection with classic, square design elements, and either cross or lever-handles. The result is a highly versatile and sophisticated range of fittings that can be perfectly combined with neo-classical ranges similar to Calla, but also with more minimalist ceramic lines, such as Ideal Standard’s Extra.
Joy Neo offers a comprehensive variety of pieces, including single lever basin mixers, dual control basin mixers, wall-mounted basin mixers and 3-hole basin mixers as well as different bath and shower products. Available in two finishes, Magnetic Grey and Chrome, the collection is adaptable to suit any space.
Although taking design inspiration from the past, the range is engineered with the future in mind to provide the best experience for users, with innovative technology on the inside. The EcoFlow regulator reduces water consumption down to 5 litres per minute for a more sustainable use of water without compromising on comfort. It is effortless to install, with EasyFix® decreasing installation time by 30%. The Magnetic Grey products are produced using the latest technology – Physical Vapour Deposition (PVD) – to preserve the vibrancy of the coloured brassware. PVD is a thin protective coating applied in a vacuum, which ensures products are ten times more resistant to chemicals, wear, impact, discoloration and corrosion. Additionally, SmartShine® finishing on the chrome models increases longevity, while also making cleaning easier.
Speaking on the new collections, Roberto Palomba said: “It was never our intention to create collections that can only be used in classic interior design, but instead our aim was to design products that can be adapted and fused with elements from other eras to give customers freedom to express themselves. Innovation, heritage and the needs of the modern day are key elements represented in the neoclassical Calla and Joy Neo ranges.”
Read more of the latest developments in our new edition: April 2022 Single Issue – Show Home Magazine (yourshow-home.com)
Media contact
Roshini Bains,
Editor, Showhome Magazine
Tel: +44 (0) 1622 823 922
Email: [email protected]
