Senior leaders from Crown Roof Tiles Group in the USA and Mexico have visited Russell Roof Tiles’ Burton on Trent site to see the completion of its new multimillion-pound manufacturing facility.
The company invested more than £20+ million in transforming its operations, combining pioneering manufacturing technology with the development of an innovative roof tile solution.
The international Board from Crown visited the site to review the landmark investment and see the advanced production line. The new production line will manufacture Russell Roof Tiles’ award winning Bute3, its innovative triple tile, alongside other products.
Five years of development behind Bute3
The company dedicated five years to research and product development before launching Bute3. Russell Roof Tiles became the first manufacturer to produce a concrete roof tile of its kind at scale in the UK. The purpose-built factory represents one of the most significant investments in the company’s history and strengthens its long-term manufacturing capabilities.
The firm employs around 160 staff at three sites in Burton on Trent and Lochmaben. During the visit, Board members toured the completed Staffordshire facility. They met employees involved in the project and saw how the new production technology will support the manufacture of Bute3 at scale.
Bute3 combines the traditional appearance of a plain tile roof with the speed and technical benefits of a modern interlocking tile system. Its triple-tile format allows roofing contractors to cover a greater area with each tile. Bute3 can help to reduce installation times by up to 33 per cent.
Investment increases manufacturing capacity
The new facility incorporates the latest advanced manufacturing and curing technology to improve product quality, consistency, strength and production efficiency. It will also provide Russell Roof Tiles with additional capacity as demand for the new roofing system grows.
The firm recently celebrated the sales of its one millionth Bute3 tile. It has rapidly become the company’s fastest-growing tile since launch. Russell Roof Tiles has already supplied or secured specifications for Bute3 across more than 80 developments in the UK. The tile has successfully moved from trial projects to becoming a standard specification on several major developments.
Andrew Hayward, Managing Director at Russell Roof Tiles, said, “Welcoming the Board, and shareholders, from Crown in the USA and Mexico was an important moment for everyone involved in this project.
“The completion of the new line and factory is the result of several years of planning, product development and hard work across the business. It demonstrates the confidence our international Board has in Russell Roof Tiles.
“This investment gives us the capability to manufacture Bute3 at scale. It allows us to provide housebuilders, roofing contractors and developers with a product that can deliver genuine improvements in installation speed and efficiency.”
Juan Prestamo, CEO of Russell Roof Tiles and shareholder of Crown Roof Tiles Group, said, “It was fantastic to visit Burton on Trent and see the completed factory and production line firsthand.
“The new facility is an impressive investment in manufacturing technology, product innovation and the future of Russell Roof Tiles. Bute3 has been developed in response to clear challenges within the roofing and housebuilding sectors. This factory provides a strong platform for its future growth. We are extremely proud of what the team in Burton has achieved.”
Bute3 gains industry recognition
Since its production launch, Russell Roof Tiles has expanded the Bute3 range to seven colours. The product has also gained industry recognition, winning Roofing Solution of the Year at the 2026 Showhome Readers’ Awards.
Russell Roof Tiles manufactures a comprehensive range of concrete roofing products and accessories for the UK housebuilding sector. The company is renowned for its commitment to innovation, quality, and investment in award-winning solutions. Combining market-leading product design with cutting-edge manufacturing technology, Russell Roof Tiles has redefined what is possible in tile production.
