Beko’s HarvestFresh tech helps housebuilders meet buyer expectations for wellness, sustainability and durability – all within budget.
Wellness has become so much more than simply a lifestyle trend – it’s becoming a genuine selling point for new homes. With more buyers and renters focused on health and sustainability, developers are increasingly looking for ways to build these values into their new homes specification.
Beko’s HarvestFresh™ refrigeration technology meets this brief by helping to preserve essential vitamins in fresh produce for up to five days longer, supporting better nutrition and reducing food waste. The secret lies in an innovative three-colour light system built into the crisper drawer that mimics the natural 24-hour daylight cycle. It’s a subtle innovation, but one that delivers real consumer benefit and helps homes stand out.
“Technology like HarvestFresh™ lets us offer something genuinely different for new homes projects, without stretching the budget,” says Mike Beech, National Specification Manager at Beko Appliance Partners. “It supports the health and environmental values that are increasingly important to buyers, and has proven popular in both sales and feedback from our housebuilder partners and their customers.”
Available in multiple split configurations, these fridge freezers provide the perfect fit for a wide range of schemes, from entry-level units to aspirational, high-end developments, and complement existing Beko lines already trusted by the trade.
Beyond innovation, Beko’s HarvestFresh™ range is built for everyday convenience. Features such as adjustable shelving, spacious storage, intuitive temperature controls and energy-efficient performance make these fridge freezers a natural fit for modern homes. Beko’s Frost Free technology further adds value by eliminating the need for manual defrosting, keeping maintenance simple for homeowners and residents.
Durability is another standout feature. Every Beko appliance undergoes rigorous real-world testing. Fridge doors are opened and closed up to 300,000 times, and glass shelves are tested to hold up to 150kg for 8 hours. This ensures long-lasting performance even under heavy use.
To support developers and buyers alike, Beko offers a 10-year parts guarantee on eligible models, alongside an optional 5-year labour warranty. These extended warranties offer peace of mind, lower the total cost of ownership, and support a repair-over-replace mindset, reducing environmental impact while keeping appliances in homes for longer.
Beko’s commitment to quality and value continues to earn national recognition. The brand was recently named Which? Best Value Appliance Brand of the Year for the second year in a row, a reflection of the performance, reliability, and affordability offered across its range. Beko fridge freezers also received a 5-star reliability rating in the same set of independent reviews, underlining their long-term durability and everyday practicality in modern homes.
HarvestFresh™ is a clear example of Beko’s ability to deliver innovative, practical solutions for all tenures within the residential new build market. The company’s specialist contract supply division, Beko Appliance Partners, works closely with housebuilders, developers and contractors, offering tailored product packages backed by expert support and a comprehensive end-to-end service.
To make appliance selection for new homes even easier, Beko Appliance Partners has recently launched an online catalogue. Designed for convenient browsing, the catalogue showcases Beko’s latest models alongside key details on energy ratings and technology features, highlighting solutions that help homeowners save time, energy, and money. While the catalogue is a helpful starting point, Beko Appliance Partners encourages developers to get in touch with its knowledgeable team directly to identify the most suitable options for their specific project needs.
Explore the full range and discover more at: appliance-partners.bekoplc.com
