BLANCO is helping housebuilders transform the kitchen water place through premium sinks, taps and integrated solutions.
Web: blanco.co.uk
Address: 1 Victor Way, Colney Street, St. Albans, AL2 2FL
Tel: 01923 635 201
When it comes to new-build homes, the kitchen is no longer just a functional space, it’s the heart of the home. And at the centre of the kitchen sits the kitchen water place, an area homeowners interact with more than any other. In fact, research shows that up to 60% of time spent in the kitchen happens at the water place. And with sinks and taps being focal parts of the kitchen and never hidden from sight, design is paramount. Yet, despite its importance, this area is often where cost-cutting happens.
Traditionally, house builders’ default choice is often a basic stainless steel sink and entry-level tap. While these solutions may meet functional requirements, BLANCO offers house builders and specifiers the opportunity to turn the kitchen water place into a premium feature. One way to do this is by upgrading the specifications to a durable SILGRANIT® sink to instantly heighten the kitchen’s look and feel. Available in eight contemporary colours, scratch-proof, limescale-resistant and with Hygiene+ protection plus a 25-year guarantee, Silgranit is built to last. Pair it with a high-quality, WRAS approved, water regulated tap, with an award-winning design to create a premium impression.
Why choose BLANCO
BLANCO have contract-specific sinks and taps, both with low MOQs as the brand recognises developers are looking for solutions that combine strong aesthetics, proven performance and real value. By maintaining a full month’s safety stock at its UK distribution centre, BLANCO ensures its most popular sinks and taps for the contract market are consistently ready to ship in large volumes. To further help developers, BLANCO has published an Environmental Product Declaration (EPD) for its Silgranit sink category, providing transparent information on the environmental impacts of its products across the entire life cycle.
The perfect upgrade partner
Just as new home buyers are offered choices such as upgrading to carpet over laminate flooring, BLANCO products can be presented as a desirable kitchen upgrade. From premium sinks and taps to advanced drink systems delivering filtered, chilled, boiling hot and sparkling water from a single source, these upgrades offer tangible lifestyle benefits that resonate with buyers making emotional purchasing decisions.
One seamless solution
Beyond aesthetics, BLANCO also helps maximise functionality and with 29% of new kitchen buyers naming storage limitations or difficulty accessing storage as a problem in their space. A quarter say more storage would be one of their top priorities in a future kitchen. BLANCO’s under-sink organisation solutions, including flexible waste systems, the ORGA shelf and recycling bins, make better use of the often neglected area under the sink and improve everyday living. Importantly for developers, the BLANCO UNIT brings everything together, offering a single, reliable source for sinks, taps, water systems and organisation solutions.
By investing in the kitchen water place, house builders aren’t just upgrading products, they’re upgrading the homeowner experience to create an upgrade that is built to last.
