RAK Ceramic has taken another big and innovative step forward this year, with the opening of its first global Design Hub in London.
As an innovator within the interiors industry, helping shape new trends and ideas, RAK Ceramics is able to offer a complete solution, from sanitaryware, brassware, furniture, mirrors and wall, floor and outdoor tiles. This means there are options available for both the top end luxury market and the more everyday functional needs of large volume orders. By keeping abreast of trends and predictions of what might be coming next in bathrooms and kitchens, RAK Ceramics can react quickly with product solutions that fulfil a need with designers.
The manufacturer has taken another big and innovative step forward this year, with the opening of its first global Design Hub in London. The go-to destination for designers, architects and developers looking to explore the possibilities of choosing RAK Ceramics products for their projects, the Design Hub is a unique concept, designed to be an interactive environment to inspire creativity.
The Hub includes a working kitchen display, Virtual Worlds 4D Theatre and a ‘Grab and Go’ sample area. As well as showcasing RAK Ceramics bathroom ranges, kitchen taps and brassware, the space also offers a dedicated area which showcases its extensive range of tiles, including Mega Slabs. There is also a working tap display, featuring the latest ranges in the RAK Ceramics brassware collection, available in four colours of gold, matte black, nickel and chrome.
The Design Hub will also be home to new collections as they are launched, with experimental innovations also showcased, to gain feedback and build excitement around RAK Ceramics products and innovations, giving designers and architects a first glance.
Making its UK debut at the Design Hub is the ELIE SAAB Collection Bathroom and Surface Collections, a new idea from the fashion designer that aims to inspire interior designers and architects to create unique, luxurious, and distinctive living environments.
Five elegant collections are brought to life, encompassing: Glamour, Liquid Metal, Royal, Soft Lux and Travertinum. With its stunning and sophisticated onyx, palissandro and dark marble finishes, the Glamour collection makes a fashion statement touching every corner, where Liquid Metal is more spontaneous in striking gold with concrete finishes, adding a unique and contemporary touch to interiors.
With uncompromising attention to detail, the Royal collection adds a commanding elegance to any contemporary living space. Soft Lux adds a genuinely luxurious decadence to the range with its golden and gleaming qualities and elegant marble textures. Finally, the organic textures and timeless golden accents of Travertinum add a natural charm and enduring elegance to any prestigious living space.
Commenting on the opening of the Design Hub, Ben Bryden, Sales and Marketing Director for RAK Ceramics UK said: “It was important to showcase a range of products from the various categories within the Hub, demonstrating how RAK Ceramics should be thought of as a one-stop solution for bathrooms, kitchens and surfaces.
“Rather than a showroom, this is a destination for those designing bathrooms, kitchens and other interior spaces to come together, to be inspired and to explore the possibilities of including RAK Ceramics products in their projects.”
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