Yorkshire developer Vivly Living welcomes base rate cut

Yorkshire developer Vivly Living has warmly welcomed this week’s cut in interest rates by the Bank of England….
Oliver Bottomley vivly website

Share this article:

Oliver Bottomley, of award-winning Huddersfield-based Vivly Living, said the decision by the Bank to cut the base interest rate by 0.25 per cent from 4.75 per cent to 4.50 per cent has provided the embattled UK housing market with much-needed hope.
This followed a 0.25 per cent cut in November and the base rate is at its lowest since June 2023.
Andrew Bailey, the Governor of the Bank of England, said the Bank was taking a gradual and careful approach to reducing rates further and he warned about a lack of growth within the UK economy.
This cut in interest rates comes hard on the heels of proposals to ease mortgage rules in order to stimulate the housing market.

Oliver commented: “Taken together, these two announcements are very good news. They will deliver a timely confidence boost to the housing market in Yorkshire and across the UK. Despite headline inflation falling, the Bank has remained cautious about making a decision too soon that could reignite inflationary pressure.
“For homeowners and those who’ve been looking to get on the property ladder, the past few years have been tough, but there are signs of it changing. Rates on mortgage deals have been falling, and it’s hopefully going to become easier to get a mortgage. And I’m very hopeful that more cuts will follow.
“This base rate cuts in November and yesterday should hopefully provide a new wave of confidence and affordability for many. With a government in power that is committed to delivering near two million new homes, the bank’s decision could be a real turning point for homeowners and those who aspire to buy.
“There’s lot of pent-up demand in the market after months of political uncertainty and the base rate cut is the catalyst that we’ve been waiting for. We’ve already seen monthly mortgage approvals sitting at consistently high levels as this pent-up demand across the market has been released and, with interest rates now starting to fall, there are genuine grounds for optimism in the residential property market.”
Vivly Living, formerly Yorkshire Country Properties, is currently on site with three successful West Yorkshire developments at Shepley, Skelmanthorpe and Denby Dale.
Oliver added: “This stability in interest rates and the general more optimistic market sentiment is now resulting in an increase in enquiry levels and sales at all three of our sites, especially in the over £400,000 house price sector.
“It is so important to remember that all parts of the new homes market aren’t in decline, despite what some pessimists might say. Our starter homes initiative at our three sites has been incredibly successful with first-time buyers keen to stop paying high rents and to climb on to the property ladder for the first time. There is also strong evidence to suggest that demand for well-built attractive family homes, correctly priced, remains healthy and should gather pace during the next 12 months.”
Vivly Living was shortlisted in Housing Project of the Year category for its successful Knowle Grange development in Shepley and the company won of a raft of regional and national awards last year.
Phase One of Knowle Grange comprises 31 houses, all of which have been sold.
“The Shepley development is a fantastic showcase for us. We are very conscious of building homes with both character and individuality, which blend in seamlessly with their immediate surroundings. Traditional stone exteriors, combined with contemporary interiors and stunning views, make our properties highly prized and unique. We are delighted they have proved so popular.”

 

Read more news and exclusive features in our latest issue here.

Never miss a story… Follow us on:

Showhome
 @Your_Show_Home
 @Showhomemag

Media Contact
Hannah Larvin
Editor, Showhome
Tel: +44 (0) 1622 823 920
Email: [email protected]

About Showhome

Showhome magazine is the leading authority in residential design and housebuilding content, delivering expert news, in depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the home and interiors sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

Bethany Kellock Picture

Bethany Kellock

Editor

Paul Thornhill Picture

Paul Thornhill

Sales Manager

Afua Akoto Picture

Afua Akoto

Marketing Manager

Related News

Russell Roof Tiles contributed to a remarkable home makeover on DIY SOS, delivering tiles for a family's life-changing renovation. yourshow-home.com

Russell Roof Tiles featured on BBC’s DIY SOS

Russell Roof Tiles contributed to a remarkable home makeover on DIY SOS, delivering tiles for a family’s life-changing renovation
1810/SCHOCK will be attending regional business events to foster collaboration in the kitchen and bathroom industry. yourshow-home.com

1810/SCHOCK supports regional business events

1810/SCHOCK will be attending regional business events to foster collaboration in the kitchen and bathroom industry
Lutron's intelligent lighting solutions will feature at Decorex 2026, aiming to transform interiors with atmosphere and design. yourshow-home.com

Lutron showcases at Decorex 2026

Lutron’s intelligent lighting solutions will feature at Decorex 2026, aiming to transform interiors with atmosphere and design
WestFraser CaberMDF

Strength, consistency and versatility from CaberMDF

CaberMDF Trade MR enhances moisture resistance, making it ideal for kitchens, bathrooms, and utility spaces.
niche pre tiling yourshow-home.com

Pentland Homes buyers praise Marmox Niches

Pentland Homes integrates Marmox units into their new housing project, boosting aesthetics and functionality.
Ruskin college yourshow-home.com

ESBE valves employed in decarbonisation

ESBE contributes to the success of an energy refurbishment project, increasing efficiency at a historic university.
Vicaima yourshow-home.com

On the front line of design innovation

Vicaima interior doors play a key role in preserving the heritage of Aldershot’s converted military headquarters
Night incog yourshow-home.com

Climate control without compromise

Urban Cooling offers innovative HVAC systems tailored for residential settings, meeting unique architectural and planning needs.
Solfit and ATMOCE sign exclusive partnership for UK new-build housing yourshow-home.com

Solfit and ATMOCE sign exclusive partnership

Solfit partners with ATMOCE to streamline renewable energy solutions for the UK housing market.
Skills shortages continue yourshow-home.com

Construction still facing a skills shortfall

Delve into the skills shortfall in the UK and see how search data highlights interest in trade apprenticeships, especially for electricians.
Scroll to Top